Over £40,000 raised for ICU thanks to dynamic ‘moving’ challenge

02 November 2020

Over £40,000 raised for ICU thanks to dynamic ‘moving’ challenge
Over 100 supporters around the world have raised £40,000 for Charing Cross Hospital’s Intensive Care Unit by taking on a series of active challenges in memory of Zoë Bromfield.

In August 2019, 26- year-old Zoë suffered a brain haemorrhage as a result of previously undetected acute Leukaemia. She was admitted to the ICU at Charing Cross, but sadly she never recovered, and died 25 days later.

In the months that followed, Zoë’s close friends felt inspired to support the ICU and the incredible staff members who cared for her in the weeks before she died. They created ‘Move for Zoë’, an active fundraising team, and set an ambitious goal to raise £20,000 in her memory.

Alice Brady, co-creator of Move for Zoë, said: “When Zoë was in hospital, we got in touch with Imperial Health Charity about fundraising as it felt like the most direct way to support them when we were feeling so helpless.”

“The regular updates that we received from her family showed how tirelessly the team were working to try to save her, so it was also a way of saying thank you to the NHS team, as well as hopefully being able to make a real difference with her legacy.”

Restrictions around coronavirus meant that the group could not take part in their original fundraising event, Prudential RideLondon, an annual festival of cycling. Undeterred, the team focused on encouraging people to move and raise money for Zoë in a variety of innovative and unusual ways on 15th and 16th August 2020 – a year after Zoë was admitted to hospital.

Alice said: “Zoë was the loudest and most energetic person and was an avid gym bunny, so moving for her seemed like the most fitting way to all join together and remember her.”

Over 100 people took part in the dynamic worldwide challenge. With Zoë’s friends compensating for the RideLondon cancellation with a 100km cycle, a cycle around the whole of Singapore, a half marathon walk, and a 100-mile cycle along the Irish Coast. Closer to home, pilates and gym classes were also organised so everyone could get involved and get moving for Zoë.

The team smashed their original target by raising over £40,000 – double the amount originally set.

 “The amount we have raised has honestly blown us away and surpassed all of our expectations,” said Alice. “It is testament to the amazing girl that Zoë was and how loved she will always be.”

“We are so pleased to have been able to raise so much in Zoë’s memory, and we hope that it will make a real difference to the ICU.”

You can support the Move for Zoë team by donating at: bit.ly/3ehDbUg